Travelling ethically and responsibly is a significant part of their business, which is why they've developed a responsible tourism policy which they are continuously improving to meet the highest standards and aligning their business towards this policy.
Their responsible tourism policy in essence focuses on three main aspects; environmental, economic and social.
| || |
As a travel agency, environmental responsibility represents a considerable area of responsibility and potential impact, especially since most of their activities are based on outdoor tours.
As part of their environmental responsibility, they coordinate many visits to nature reserves while working with the directors of the reserves as leaders. They also engage the tourists themselves in conservation activities in creative ways, through area cleanups and are planning a volunteering program in a rescue center for bears.
| || |
As part of their economic responsibility, Active Ukraine works with local families, providing the groups of tourists visiting those areas activities which generate income for those families. They usually focus on small villages traditionally off the well-known tourism track. They do so by providing cooking lessons for the tourists, or providing lunch prepared by a local family. They also showcase products prepared by local artisans to be purchased as souvenirs. Additionally they plan to directly sell products on their website.
Closely tied to economic responsibility, a part of providing the tourists with local experiences in villages off the tourism track is to integrate them with the local culture; for them to get a glimpse of the local Ukrainian life. Additionally, they donate a percentage of the profit from hiking and cycling tours to non-governmental organizations focusing on promoting these activities. Also they advise travelers on NGOs that work on social development; informing travelers about opportunities of engagement with the NGOs and donations, contributing from their end to the NGOs as well.